Conduct Research on a company that completed a cultural change. That means the values of the company were modified and shifted. How did they use Kotter’ model to accomplish their goals. Make sure to identify which steps they used what the As is State was, what the to be state was etc. Was the change successful.
These links might help.
– https://hbswk.hbs.edu/archive/gerstner-changing-culture-at-ibm-lou-gerstner-discusses-changing-the-culture-at-ibm
– https://youtu.be/LiTEYKahjU4
– https://www.youtube.com/watch?v=4kJO21uAxOc
2 Full pages, works cited on the third page and in-text citations are required.
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