Yangon Institute of Economics Department of Management Studies MBA Programme Business Plan for POINT footwear manufacturing and distribution Submitted by : Nay Zar Myo Roll No : 36 15th Batch MBA Plan Outline 1. Executive Summary 2. Company Summary 3. Products 4. Market Analysis Summary i. Market Segmentation ii. Distribution Strategy iii. Market Trends 5. Competition and Buying Patterns Competitive Edge 6. Strategy and Implementation Summary Sales Strategy 7. Management Summary 8. Financial Plan i. Important Assumptions ii. Break-even Analysis iii. Projected Profit and Loss iv. Projected Cash Flow v. Projected Balance Sheet vi.
Business Ratios 1. Executive Summary POINT is a recent start-up manufacturer of an upscale ladies foot wear line (in order to substitute Foreign foot wears market) targeted at females between the ages of 16 and 65. POINT not only develops the foot wear line, but supports it with advertising and promotion campaigns. Pyay Lai Manufacturing and Trading Company plans to strengthen its partnership with retailers by developing brand awareness. POINT intends to market its line as an alternative to existing foot wear lines, and differentiate itself by marketing strategies, exclusiveness, sophisticated design and technologies and high brand awareness.
The key message associated with the POINT line is classy, upscale, versatile, and inexpensive footwear. The company’s promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories, raw materials (rubber, leather, velvet) and foot wears for men, women, and children. The Figure is drawn based on the Income Statement of the year 2000, 2001 and 2002 when the company manufactured and distributed only traditional slippers (leather and velvet) for men, women and children. Keys to Success 1. Seek out feedback from our customers (teens and ad
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