This week you’ll draft the first section (Introduction) of your final project. See the complete Case Study following the Course Overview module. Please use the lecture, readings, and discussions to help you address the following questions:
Introduction (Week 1):
Brief overview of the Green Thumb case (i.e. company background, your role, key objectives of the initiative, etc.)
Web Analytics value proposition for Green Thumb
What can you measure and why is it important? (Consider both the “what” and the “why” data sources)
What are the business objectives for the website? (Why does the website exist? What are the desired outcomes?)
Your introduction should be about one page and reflect an understanding of the key concepts introduced this week. Your writing should be professional in tone and free from typos and errors. Keep in mind that the more effort you put into drafting each individual section, the easier it will be for you to integrate them into a cohesive report at the end of the course. Please note that your weekly assignments will be graded based on the writing rubric attached to this assignment.
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