Crafting and Executing Strategy
Assume that you are a business owner or business professional, in a company
and industry of your choice, responsible for creating and executing the
company’s strategic plan.
Write a four to five (4-5) page paper in which you:
- Develop an argument supporting the importance of a strategic plan for the
success of the defined business.
- Create a mission statement for the company explaining how the mission will
be essential to the company’s success.
- Create a vision statement for the company explaining how the vision
statement supports the company’s mission.
- Establish five (5) key objectives for the company encompassing operational,
financial, and human resource aspects of the business and justify why each of
these objectives is essential to the success of the business.
- Justify how the five (5) key objectives established support the mission and
vision statements of the company as defined in the assignment.
- Use at least four (4) quality academic resources in this assignment. Note:
Wikipedia and other Websites do not qualify as academic
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
- Include a cover page containing the title of the assignment, the student’s
name, the professor’s name, the course title, and the date. The cover page and
the reference page are not included in the required assignment page
The specific course learning outcomes associated with this assignment
- Recommend effective business strategies based on an analysis of domestic and
global operating environments, market dynamics, and internal capabilities.
- Use technology and information resources to research issues in strategic
- Write clearly and concisely about strategic management using proper writing
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