DEVELOP AND IMPLEMENT STRATEGIC PLANS + DEVELOP AND IMPLEMENT BUSINESS PLAN

BSBMGT616+BSBMGT617
DEVELOP AND IMPLEMENT STRATEGIC PLANS + DEVELOP AND IMPLEMENT BUSINESS PLAN
ASSESSMENT 1
STUDENT NAME
STUDENT NUMBER ASSESSOR’S NAME
PROJECT
ASSESSMENT DUE DATE: 5.00 pm,
ASSESSMENT TYPE: Individual/Group assessment
ASSESSMENT FORMAT: Individual/Group activity – Strategic and Business Planning development
SUBMISSION DETAILS
 This assessment task is due to be submitted at reception by 5.00 pm on the .
 Any variations to this arrangement must be approved in writing by your assessor. Students may request alternative arrangements subject to individual circumstances in consultation with the course coordinator and trainer of the unit.
 Your assessment must be word-processed and submitted with any required evidence attached, unless specified otherwise.
 A completed cover sheet must be submitted with all assessments.
 Failure to submit your completed assessment by the date specified will be deemed as non-submission.
 You are required to fill in, sign the academic honesty statement, and attach the assessment cover sheet to the front of your submitted assessment. Ensure you sign the receipt form when submitting.
 Plagiarism: Failure to adhere to the plagiarism policy, as outlined on the assessment cover sheet, will lead to the non-acceptance of the submitted assessment, as well as a written warning for breach of the policy.
PERFORMANCE OBJECTIVE AND ASSESSMENT DESCRIPTION
This assessment item requires students to conduct significant research and analysis, following the strategic and business planning methodologies in order to write a strategic/business plan for the case study organisation. Students must read the following case study and do a further research on the organisation in order to acquire information which is relevant to the strategic/business planning processes. Students must address all sections to have a broader perspective of the business.

CASE STUDY: Gayndah Heritage Railway Rail Trail
Gayndah is the oldest town in Queensland located on Highway 17 which is two hours from the coastal cities of Bundaberg and Maryborough. It is the heart of Queensland’s citrus country. It offers an authentic country experience with a variety of relaxing and interesting attractions. The town has well preserved colonial buildings. It also has a railway station which was closed permanently on September 20, 2013.
To preserve the history of the Gayndah District Railway, a group of locals formed a non-profit organisation which is called The Gayndah Heritage Railway Rail Trail. This group is committed to transforming the oldest town of Queensland into a promising, family friendly tourist destination. The group plans to offer different forms of tourism such as art, adventure, agriculture, cuisine and sport. They have acquired the Sunlander carriages from Queensland Rail which will become part of their static display. Rail Trail adventure is also one of the products they plan to develop.
Retrieved from:
http//www.gayndah_railway

INSTRUCTIONS FOR THE STUDENT
Assessment 1 is compulsory. You are required to achieve competency in all questions to be deemed Competent for this unit.

Write a strategic/business plan for the organisation mentioned in the case study above. When writing the plan, the appropriate format and principles of strategic/business planning should be observed. You will need to read and analyse the case background, conduct significant research on the organisation and include responses to all questions outlined below. You must submit your assessment in the form of a strategic/business plan.

QUESTIONS
Using the principles and format of strategic/business planning, answer all of the following questions and include the responses in your business plan:

1. The Organisation
a. Organisation details. Include the following:
• What is the organisation or the business name? (Include legal name, registered business name and trading name)
• What is the nature of the organisation? (i.e. What does the business sell, produce or manufacture)
• What is the legal entity or structure of the business? (Sole owner, corporation etc)
Name:

Nature of the Organisation:

Legal Entity:

b. Business Premises
• Where is the business located?

c. Organisational Structure
• What is the current organisational structure? Write the organisational structure (include all levels of management) clearly outlining the roles and responsibilities.

d. Products and Services
• List 6 of the products and services that you plan to offer
Products and Services
1
2
3
4
5
6

2. The Future
a. Vision Statement
• Briefly outline your vision (future plan) for the business

b. Mission Statement
• Write your mission statement (How will you achieve your vision?)

c. Strategies Priorities
• Identify and discuss the priorities of the organisation

• What are the long-term business strategies?

d. Goals/Objectives and Key Result Area
• What are your goals/objectives?
• Outline the performance targets for each of the goals or identified key result areas
GOALS / OBJECTIVES PERFORMANCE TARGETS / KEY RESULT AREAS
1 Officially open the station in June 2017
2 Acquire additional parts of the railway Rail Trail
3 To gain more funding from the Federal and State Governments

3. The Market
a. Market Research
• What statistical research will you perform to help you analyse the market and who will you consult with about your findings?

b. Market Targets
• Define your sales target. (What quantity of products/services do you plan to sell?)
• Prepare an implementation schedule for the delivery of your products and services, showing performance indicators. (You must consider priorities and decide which season is the most suitable for the delivery of your products and services).

c. Environmental Analysis – Using the following tools analyse the internal and external environment to identify the strategic focus of the business and the relevance to the organisation’s vision, values and capabilities.

• PESTLE analysis – identify and list the political, economic, social, technological, legal and environmental factors that impact the business performance
P
E
S
T
L
E

• SWOT Analysis – list the strengths, weaknesses, opportunities and threats that the business may encounter.
S W
O T

d. Your Customers
• Define who your target customers are. (please note there is no public transport to Gayndah)
• How will you maintain a good relationship with customers?
• How will you keep customers returning to the business?

e. Your Competitors
• List 2-3 competitors of Gayndah Heritage Railway Rail Trail
• How could the business be different in terms of the products and services that the competitors are offering?
1
2
3

f. Advertising and Promotion
• How will you promote the business?

g. Name and briefly explain (in your own words) 3 pieces of legislation, regulations and codes of practice relevant to the organisation’s strategic plan.
1
2
3

4. The Finances
a. Where will you obtain your funds other than from the Federal and State Governments?

b. What other activity will you undertake to obtain funding?

c. Cost-benefit analysis
• Identify the associated costs with the project. You may use the following format.
Category Details Costs in First Year

Total

• List the possible benefits of the project. You may assign monetary value to the benefits you have identified using the following table
Benefit Benefits within the first 12 months (in $)

Total

• Based on the result of your Cost/Benefit Analysis would you make any changes on your plan? Justify your answer.

5. Implementation, Review and Monitoring
Implement your plan
a. How often will this plan be reviewed?

b. Explain how you are going to monitor the implementation of this plan and identify opportunities for improvement.

c. When and how will the financial and non-financial performance of the business plan be reported to the key stakeholders?

6. Risk Management
• List at least 5 risks. Write the likelihood, consequence and treatment

RISKS LIKELIHOOD
(Likely/Moderate etc) CONSEQUENCE
(Major/Catastrophic etc) TREATMENT
1.

2.

3.

4.

5.

• Formulate your Risk Matrix

Risk Matrix

Likelihood CONSEQUENCE
Insignificant Minor Moderate Major Catastrophic
Almost Certain
Likely
Moderate
Unlikely
Rare

ASSESSMENT SUBMISSION COVERSHEET
STUDENT NAME
STUDENT NUMBER
ASSESSORS NAME
DUE DATE

UNIT CODE
UNIT NAME
ASSESSMENT NO. 1 2 3
SUBMISSION NO. 1 2 3

• A printed version of this assessment must be submitted with any required evidence attached.

• A completed cover sheet must be submitted with EACH assessment.
ACADEMIC INTEGRITY DECLARATION
With this submission, I, _______________________________________________ hereby certify that:

• The attached assessment is my own original work, based on personal study and/or research and that I have not collaborated with another student or person in planning, developing and writing this assessment.

• I have not copied in part or in whole, or otherwise plagiarised the work of other students or persons. All material used in preparation for or within this assessment that is not my own has been given full acknowledgement.

• I have retained a copy of this assessment item for my own records and if required to do so will be able to produce this copy at a future date.

• This assessment has not been submitted previously for another course/unit, or to another educational provider.

• I have not assisted or allowed another person to plagiarise or to copy my work.

• I understand that my work may be copied or distributed by Queensland International Institute to verify whether my work contains plagiarised material, as well as for purposes of quality assurance.

I understand that to provide false or misleading information is considered a breach of Queensland International Institute’s policies, and that students found in breach will be subject to penalties relating to academic misconduct.

STUDENT SIGNATURE*: _________________________________________ DATE: _______________
* (If student is under 18, parent / suitable nominated relative must sign)

ASSESSMENT OUTCOME
OUTCOME NOT YET SATISFACTORY SATISFACTORY
ASSESSOR DATE ASSESSED

VERSION CONTROL

VERSION: 2.2 DATE APPROVED: 09/10/2015 APPROVED BY: Jasmine Haynes POSITION: Compliance & BD Manager

BSBMGT616+BSBMGT617
DEVELOP AND IMPLEMENT STRATEGIC PLANS/DEVELOP AND IMPLEMENT BUSINESS PLAN
ASSESSMENT 2
STUDENT NAME
STUDENT NUMBER ASSESSOR’S NAME
WRITTEN TEST
ASSESSMENT DUE DATE: 5.00 pm,
ASSESSMENT TYPE: Individual assessment
ASSESSMENT FORMAT: Individual Activity – Knowledge based questions
SUBMISSION DETAILS
 This assessment task is due to be submitted at reception by 5.00 pm on the .
 Any variations to this arrangement must be approved in writing by your assessor. Students may request alternative arrangements subject to individual circumstances in consultation with the course coordinator and trainer of the unit.
 Your assessment must be word-processed and submitted with any required evidence attached, unless specified otherwise.
 A completed cover sheet must be submitted with all assessments.
 Failure to submit your completed assessment by the date specified will be deemed as non-submission.
 You are required to fill in, sign the academic honesty statement, and attach the assessment cover sheet to the front of your submitted assessment. Ensure you sign the receipt form when submitting.
 Plagiarism: Failure to adhere to the plagiarism policy, as outlined on the assessment cover sheet, will lead to the non-acceptance of the submitted assessment, as well as a written warning for breach of the policy.
PERFORMANCE OBJECTIVE AND ASSESSMENT DESCRIPTION
Students should demonstrate understanding of the concepts in strategic planning. Students are required to research the case study and recommend steps about how to create a strategic plan for the organisation. Students should provide recommendations about the development and implementation of the plan.

INSTRUCTIONS FOR THE STUDENT
Assessment 2 is compulsory. You are required to achieve competency in all questions to be deemed Competent for this unit.

This is an individual assessment. You are required to address all items to provide recommendations for the organisation in line with their strategic objectives. Please ensure that you have addressed all the items with an appropriate level of detail.
QUESTIONS:
1. a. Provide further details about the following steps of strategic planning.

i. Determine where your business stands and identify its current operations.

ii. Conduct an analysis and identify what’s important.

iii. Define what your business must achieve.

iv. Determine who is accountable and outline their roles and responsibilities.

v. What are scheduled performance indicators and timeframes for review?

b. Outline strategic planning methodologies including political, economic, social and technological analysis (PEST) and strengths, weaknesses, opportunities and threats analysis (SWOT)
P
E
S
T

S W
O T

2. Provide one internal and one external source of information relevant to the organisation’s market, competitors, customer base, vision, values and capabilities.
Internal
External

3. Name 4 techniques for developing organisational values.
1
2
3
4

4. Explain how risk management strategies are relevant to intellectual property rights and responsibilities (including physical or digital IP, trade secrets, customer information and business strategies).

5. Evaluate the business performance against each of the following key result indicators:

i. Community awareness or branding
ii. Governance
iii. Quality
iv. Sales
v. Workforce
vi. Triple bottom line (economic, environmental, socio-cultural)
vii. Profit and Loss
Key Result Indicator How you would measure performance against Key Result Indicator?
Community awareness of branding
Governance
Quality
Sales
Workforce
Triple Bottom Line
(economic, environmental, socio-cultural)
Profit and Loss

6. Explain the Risk Analysis and Cost-Benefit Analysis that you should conduct before entering in co-operative ventures with other organisations?
Risk Analysis
Cost-Benefit Analysis

7. Name 3 of the key stakeholders you should consult and communicate with about the organisation’s strategic plan.
No. Position
1
2
3

8. Outline at least 3 benefits of consulting with organisational cohorts or external experts.
No. Benefit
1
2
3

9. a. Explain how you will ensure that your employees have the skills to implementation of a business plan.

b. As a continuous improvement initiative, what training would you make available for the employees and specifically for coaching under-performing groups/individuals

10. List 3 strengths and 3 weaknesses of a business plan.
Strengths
1
2
3

Weaknesses
1
2
3

ASSESSMENT SUBMISSION COVERSHEET
STUDENT NAME
STUDENT NUMBER
ASSESSORS NAME
DUE DATE

UNIT CODE
UNIT NAME
ASSESSMENT NO. 1 2 3
SUBMISSION NO. 1 2 3

• A printed version of this assessment must be submitted with any required evidence attached.

• A completed cover sheet must be submitted with EACH assessment.
ACADEMIC INTEGRITY DECLARATION
With this submission, I, _______________________________________________ hereby certify that:

• The attached assessment is my own original work, based on personal study and/or research and that I have not collaborated with another student or person in planning, developing and writing this assessment.

• I have not copied in part or in whole, or otherwise plagiarised the work of other students or persons. All material used in preparation for or within this assessment that is not my own has been given full acknowledgement.

• I have retained a copy of this assessment item for my own records and if required to do so will be able to produce this copy at a future date.

• This assessment has not been submitted previously for another course/unit, or to another educational provider.

• I have not assisted or allowed another person to plagiarise or to copy my work.

• I understand that my work may be copied or distributed by Queensland International Institute to verify whether my work contains plagiarised material, as well as for purposes of quality assurance.

I understand that to provide false or misleading information is considered a breach of Queensland International Institute’s policies, and that students found in breach will be subject to penalties relating to academic misconduct.

STUDENT SIGNATURE*: _________________________________________ DATE: _______________
* (If student is under 18, parent / suitable nominated relative must sign)

ASSESSMENT OUTCOME
OUTCOME NOT YET SATISFACTORY SATISFACTORY
ASSESSOR DATE ASSESSED

VERSION CONTROL

VERSION: 2.2 DATE APPROVED: 09/10/2015 APPROVED BY: Jasmine Haynes POSITION: Compliance & BD Manager

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