In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.
To begin, select one of the following healthcare systems that you would like to explore for this unit:
• Acute care • Ambulatory care • Assisted living • Continuing care retirement community • Critical access hospital • Dialysis care • Home health care • Hospice care • Long-term care • Memory care • Palliative care • Pediatric care • Primary care • Short-term care (e.g., post-surgery therapy) • Surgical care • Veterans Administration • Other (requires approval from instructor)
The healthcare system that you selected will be the foundation for your Unit 2 Assignment.
• Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.) • Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system • Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts • Report your findings by using one (1) of the methods below:• 4-5 page fact sheet for the general community. • Letter to the CEO of your selected healthcare system. • Infographic • Power Point presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions). • 5-7 minute public service announcement (using a free online voice recorder such as vocaroo.com)
• The use of first person is permitted for this assignment. APA formatting (e.g., title page, conclusion, reference page, etc.) should not be used. • Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.
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