PLEASE READ INSTRUCTIONS AND QUESTIONS UPLOADED CAREFULLY
USE UPLOADED STARBUCKS CASE STUDY TO ANSWER ALL THE QUESTIONS
USE ADDITIONAL SOURCES FROM WALLSTREET JOURNAL, BLOOMBERG, YAHOO FINANCE FOR FINANCIAL DATA
1. Expanding the number of stores in a foreign market, such as the expansion plan launched by Starbucks in China (announced in 2018), is a major capital budgeting project. A project of this scale requires coordinated planning across all functions of a business that you are studying in your Integrated Core classes. Choose and discuss three items on the income statement that you think will be impacted by this new undertaking. Explain why you chose those particular items, and how those items are impacted by the marketing, management and operations decisions of the company.
2. Choose and calculate three ratios for Starbucks for the last two years. Make sure to select ratios that you think would be impacted by expanding in a new market, and explain your reasoning. Identify a competitor of SBUX and contrast the ratios. Explain why you selected this competitor. Describe how the decisions made by management, marketing and operations functions of the company can impact, and hopefully improve, these financial ratios.
3. Explain how the financial decisions regarding opening a new store are related to management, marketing or operations decisions that the company must make (or has made)?
PLEASE ALSO USE RATIOS UPLOADED TO COMPLETE THE QUESTIONS
• The assignment should be prepared as a Word document, 3 pages in length
• The document should be double-spaced, using Arial font #12.
• Add any Appendices at the end of the Word document.
• Your reference sources, in addition to the base case and question sets, should be online sites and articles, Bloomberg terminals, your Integrated Semester textbooks, PowerPoint slides, and other sources you professor assigns.
• Turnitin, a software tool that improves writing and prevents plagiarism, will be used to assess your sourcing of information. Do your own work.
Please read the instructions carefully before beginning to answer the questions.
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