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1. Describe the competitive landscape for toilet paper in Portugal. As part of this analysis, analyze how the toilet paper market in Portugal has changed over the years. What are of the implications of these changes for Renova, since Portugal is its home market?
2. Describe consumers†behavior when it comes to buying toilet paper. Essentially, how do consumers “think” when it comes to toilet paper purchase? Include in your discussion the process, criteria and tradeoffs consumers make.
3. Evaluate the evolution of Renovaâ€s print campaign as illustrated in the case. Decide whether this campaign contributes to or diminishes Renovaâ€s brand equity. Make the strongest case you can for your position.
4. The case ends with Pereira evaluating five strategic decisions. Come to a decision about which of the five directions (if any) makes most sense for Renova. Make the strongest case you can for your choice (or a choice not listed) by framing your analysis in terms of strategic marketing objective(s) and how the successful implementation of your choice achieves that/those objective(s) for Renova. Note: Be realistic here. There are always tradeoffs. Consider those fully.

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