For your written assignment, find three advertisements. These can be videos, radio ads, print ads, interactive media, or any other sort of media used for advertising purposes. For each advertisement, provide a ½ page analysis that answers the following questions:
Summarize the advertisement, the apparent demographic it is aimed at, and the product it is pitching.
What are the arguments being made? Are they explicit or only implied?
Are the arguments being forwarded cogent? Why or why not?
What sorts of devices, rhetorical, language, or other are employed to either enhance or distract the audience from the message?
Part Three: the presentation
Now it’s time to pull together the preparation you’ve done for your event in Washington D. C. In this section of the assignment you will a speaker’s outline for your presentation and a sample of your presentation itself.
1. Your speaker’s notes should be completed in a Word document. These will be your notes as you present so make sure they are complete and include the following:
o An introduction
o An overview of what you’ll be presenting and why. (Why should these high school students care what you have to say?)
o Your findings on television commercials
o Your findings on the impact of media on society
o A conclusion that summarizes and reinforces the reasons that it’s important to use critical thinking when consuming media
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