International Marketing Project – Uzbekistan

The selected country is Uzbekistan, you must write on this country.

You may vary from, or add to, the following outline as appropriate to your marketing situation.

1. Executive Summary (one page high level summary)
2. Current Business/Marketing Situation
3. Country Social and Cultural Environmental Analysis (Chapter 4, 5)
a. Geography
b. Demographics
c. Language
d. Culture
e. Aesthetics
f. Religion
g. Attitudes, Beliefs, Values, Lifestyle
h. Political
i. Legal, Regulatory, Intellectual, Ethics
j. Economics, Market Environment, and Tax
k. Infrastructure, Technology
4. Situation and Competitive Analysis
5. Marketing Plan
a. Marketing Objectives
b. Product, Ch-10
c. Segmentation, targeting, positioning, Ch-7
d. Pricing, Ch-11
e. Promotion, Ch-13, Ch-14
f. Placement: Distribution, Transportation, Retail (Macro & Micro), Ch-8, Ch-12
g. Market Entry Strategy, Ch-9
6. Promotional Story Board to Launch your Product in your Market
7. Reference Section
8. Appendix (as needed)

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