need help with a case study 3 pages single spaced

I need help with a case study. All the instructions are attached below. Please do not use any outside source other thn the articles and readings attached below.

Stihl is a manufacturer of chain saws and other similar power tools. It has been shunning big retail chains like Home Depot and selling primarily through small retail shops. It has been doing well.

Recently, however, the growth and popularity of online market platforms such as the Amazon Marketplace – where manufacturers can sell directly to consumers if they choose – has created both opportunities and threats to manufacturers such as Stihl.

Suppose that you were a strategic consultant and Stihl hired you to evaluate whether it is worthwhile for Stihl to use the Amazon Marketplace to sell its power tools. Your analysis and answers will be considered by Stihlâ€s CEO as he develops companyâ€s strategic planning for the next five years. Based on information in the provided documents, please answer the following three questions.

1. What are pros and cons of Stihl using the Amazon Marketplace to sell its tools?
2. Based on your analysis, what would be your recommendation to Stihl on whether to use the Amazon

Marketplace?

3. Might any changes in situation – such as increasing competition, change in product quality, or change in its customer base – lead you to reverse your recommendation or call for a different approach?

Enclosed are five documents.

1. Rothermeal, F. T. (2019). Business Strategy: Innovation, Entreneurship, and Platforms. Strategic Management, 4th Edition. Dubuque, Iowa, McGraw-Hill Education 249-253.
2. Stock, K. (2014). Stihl Chain Saws Thrive Outside the Big Box. Bloomberg.
3. Marketplace-Pulse (2019). Marketplaces Year in Review 2018, Marketplace Pulse.
4. Danziger, P. N. (2018). Thinking of Selling on Amazon Marketplace? Here Are the Pros and Cons. Forbes.
5. Greene, J. (2019). Amazon Tests Pop-up Feature Touting Its Lower-Priced Products. Wall Street Journal.

The paper should thoroughly address each component above, be professionally written and formatted, and be no more than three single-spaced pages.

You instructor will give you additional details on the submitting the assignment on Canvas.

The post need help with a case study 3 pages single spaced appeared first on Savvy Essay Writers.