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Purpose of Assignment All products/services go through

Purpose of Assignment All products/services go through a life
cycle of NPI (new product introduction) growth maturity and
decline. These various stages affect the marketing strategy and
promotional efforts. In Week 3 you will incorporate a product
strategy that addresses at least 3 areas of the product life cycle.
The primary objective of this assignment is to allow the student to
demonstrate an understanding of the factors that can affect the
launch of a product or service. A secondary objective is to
understand the differences in a product launch in the U.S.
(domestic market) and an international market. Assignment Steps
Generate a minimum 700-word product strategy in Microsoft Word.
Incorporate a product strategy that addresses the following: At
least three areas of the product life cycle (NPI-new product
introduction growth maturity and decline). How you will measure
(what metrics will be used to determine success or failure) the
marketing activities. Create at least two different types of media
methods for the products. One media method must be a print method
and one must be non-print. A media method is a media strategy which
highlights your product. For example (this cannot be used in this
assignment) a non-print media method would be a Facebook campaign
that provides a user a reward for each review positive or
negative posted about the use/appearance/price/etc. of the
product. In your assignment you should have 2-3 sentences about
each media method (i.e. one paragraph of what you would do not how
to do it). Address three elements of the Product and Promotion List
(see below). Product and Promotion List: Integrated Marketing
Communication Advertising Strategy/Objectives Push and Pull Media
Strategy Advertising Execution Direct Marketing Public
Relations/Strategies Positioning The plan will be a continuation of
your global or multi-regional company you chose in Week 1. This
will be incorporated into your overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count. Cite
a minimum of three peer-reviewed references. Format your assignment
consistent with APA guidelines. Must pass Plagiarism Checker
Attachments

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