Question:How has digital technology shaped the contemporary landscape of promoion and adverising?

Question:How has digital technology shaped the contemporary landscape of promoion and adverising?

Your work should include a brief history, discussion of the relevant theory/theories, and use in-depth examples to illustrate your point.

You  have  3000 words  to answer the  quesion  (+/-  10%). Essays must be formated correctly, make full use of a wide range of sources, be clear, logical and must use the appropriate Harvard referencing format.

Essay guidance:Here you should outline a specific technological element or practice, explain how this new thing changed the landscape prior to its existence. Your brief history needs to be brief – we’re not after a historical study, but a study of how and what happens when a new technology is used in promotion. Consider how it has been used, what it means for industry and consumers and what this means for broader promotional practices. Use your chosen digital practice as a vehicle that allows you to show off your knowledge, while answering the question – HOW has it shaped the landscape.

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