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What sorts of messages about masculinity and femininity come across subtly (or not so subtly) through the clothing? FIELDWORK OPTION A: Analysis of Children’s Clothing

What sorts of messages about masculinity and femininity come across subtly (or not so subtly) through the clothing?
FIELDWORK OPTION A: Analysis of Children’s Clothing

Go to a local department store to gather data. Walk through the toddler clothing departments and take careful note of the differences in clothing available for boys and girls. The most obvious dissimilarity is that girls wear skirts and dresses and boys don’t. But what about contrasts in style, color, prints, and texture of the fabrics – are there any differences in the way the clothes are decorated? In accessories? Do any major themes emerge in the comparisons of the clothing? You should address the following questions:

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o What sorts of messages about masculinity and femininity come across subtly (or not so subtly) through the clothing?

o How might these clothes reflect and affect our cultural beliefs about boys and girls?

You should write a paper about your observations, explaining how your findings relate to the topics discussed in the readings and in class (particularly the readings on socialization and culture).

Your paper should be about 750-1,000 words. Turn in your detailed fieldnotes along with your paper.

FIELDWORK OPTION B: Social Class in the Supermarket
Go to a supermarket in one of the more affluent areas of town, and then visit a supermarket in one of the poorest sections of town. (Note: you must actually visit the stores for this assignment, even if you have been there before. You will miss a great deal if you simply rely upon your memory.) On your notepad, make detailed observations about the condition of the stores. Although you are free to observe whatever details you think are important, at a minimum you should address the following questions:

o How is the cleanliness of the stores?

o How is the politeness of the employees?

o Are there security guards or visible security systems? If so, what are they like, and how do you think their presence (or lack of!) affects the customers’ mental states?

o What range of items is available in the store? For example, do they sell only canned goods, or do they also have produce, dairy, toiletries, hardware, videotape rentals, etc.?

o What are the prices like? Compare the prices on several identical items.

o How fresh are the produce, fruits, vegetables, milk, and meat?

o What other things do you observe that differentiate the social class statuses of the neighborhoods in which the stores are located?


 

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